I recently had the opportunity to participate in a cross promotional marketing campaign with Divine Chocolate USA. It was a blast to integrate these various Fair Trade and BCorp brands alongside and within Divine’s brand guidelines. I loved creating backdrops that popped with the colors of the Divine Chocolate Everyday Bars as well as sourcing props and styling with pieces that complemented the brands and in many cases were also Fair Trade. To be able to participate in promoting brands that “Give Back” filled me with joy.
Divine is co-owned by cocoa farmers and they love working with other brands who are also farmer-owned. During their 10 Day of Divine Campaign they partnered with brands and created a daily giveaway. Participants could win: Mata Traders Jewelry, Yogi Tea, a Serrv Gift Card, Soabbox Soaps and Pachamama Coffee not to mention a lot of Divine Chocolate Bars!
(Top Left) “Looking for the perfect set of goodies to gift this holiday season? We've partnered with @matatraders on a giveaway to make your shopping list a little lighter this year!”
(Top Right) “Pachamama is 100% farmer owned, and their mission embodies one of our Adinkra symbols called "Kokrobotie" which means "cooperation." We're proud to partner with brands like @pachamama_coffee to share our values of inclusiveness and equality.”
(Bottom Left) “Soapbox Soaps @soapboxsoaps seeks to empower people to change the world through everyday purchases like their buy give one soap.”
(Right Middle) “We work closely with our friends at @Serrvintl to help create a more inclusive space for cocoa farmers and artisans all around the globe.”
(Bottom Right) “We love @yogitea because like us, they're a BCorp that strives to make a positive impact in the lives of others. We've partnered with them on a giveaway because deliciously purposeful tea and rich dark chocolate are one of our favorite combos.”
(Language borrowed from the Chocolate USA Instagram feed from 2018)